APPAREL

GENERATION TRUE: Justin BUA


True Religion denim has its own coming of age story, BUA does—and so do you. 

BUA's partnership with True Religion was an easy match because in BUA's words, "Denim is easy, it’s versatile… you could pair anything with denim. I just feel comfortable when I'm in denim. I feel like I could create, like I can make art and I don't care about getting paint on myself because it still looks good because it’s denim. You're used to a certain amount of weathering and aging, and with denim even it gets better with time. It’s like wine— it gets better with age. With denim You can get dressed up or wear it to paint in. Denim shapes to who you are…Ultimately I am denim." 

Click the link below to check out the Generation True interview with Justin BUA