BUAbundance: The ART of the Hustle
BUA has now launched 3D statues while aiming to enter the virtual world of NFTs and the Web 3.0! Gain master insight into how BUA has mastered how to adapt and roll with the times in order to thrive as a brand, and understand the ART OF THE HUSTLE.
24th April 2022
01:00-02:00 pm PST
BUA's work is unmistakable. The 53-year-old artist has an uncanny knack of not only making his work feel nostalgic, but also that it's brimming with youthful energy. His most ubiquitous work, The DJ, has sold over 13 million copies to date. While the artist cracks, "But who's really counting," the sheer amount of prints he's moved is quite staggering. For context, that 13 million is larger than the countries of Ireland, New Zealand, and Uruguay...combined."I just feel like I was at the right place at the right time," he says. "When I did it, everybody said, 'That's a terrible idea. Don't even do it.'"BUA's journey from a single parent household near Rocksteady Park – to internationally recognized artist — is one that speaks to an intoxication with Hip-Hop which he says began when he was still a pre-teen.